So I began reciting blindingly accurate directions, using florid hand gestures as appropriate. As I watched her eyes glaze over, I realised my well-meaning words meant nothing to her, so I changed tack.

“I’m going that way, let me walk you to the door”, I offered good-deedingly.

In the ten minutes it took for us to amble gently round the corner to the Royal Mail depository, I was hit by an analogy.

How often have you lost a “sure-fire” deal when a prospect wanders off and gets lost?

Here’s how to avoid that, utilising the “walking-them-to-the-door” method:

• If they agree to buy, stay on the line while they find their credit card
• When a new contact suggests you “must have a coffee sometime”, arrange it there and then in your online calendar
• Get your scheduling software to send appointment reminder messages one day, four hours and one hour before
• After booking and before the call happens, send them a one-pager or have them fill out a questionnaire so you’re front of mind
• If an enrollment call has to be extended, book the next call while you’re still on the first
• If they say they want to come on your programme in 3 month’s time, take a deposit now to secure their place

Your professionalism will win you sales, and your clients will thank you when they’re benefiting from your glorious talents.

Just like the old lady thanked me as she posted her letter in the right slot.

Love you lots
Jonny

PS: I’m playing with the idea of a small, exclusive mastermind next month, where you get to work with me for the whole of October and crack the code of client attraction in the age of AI. 

Can’t do it with any more than four, and won’t do it with any less. It’ll cost ya, but not much, and certainly way less than you’ll make from doing it.

You’ll be sitting at a virtual table with me and three other smart folks discovering how to make twice as much money, using half the energy you’re using right now.

If you want to be part of my VIP quartet, type “Me & AI” below and I’ll fire over an application.

Not doing this again in 2025, so it’s probably now or never.

That’s not like me at all, right!?

But I needed to get you attention, because we need to talk about AI.

We need to talk about how AI is going to take 25% of white-collar jobs in the next 5 years. That’s mass elimination of paid work for tech geeks, financial folks, lawyers, customer service, etc etc.

Some of those people are your current clients. No doubt.

When they lose their jobs, they lose their means to pay you, and you lose them as a client.  

Working 1-2-1 with individual members of the public is about to get even harder than it is now.

Unless you’re an eccentric millionaire or have means of support through your partner, your property portfolio or your pension, I’m guessing you need revenue to survive.

So, how do you make yourself immune to the career-destroying rampage of automated jobs?

It’s the answer to the question:

Which roles require the presence of a sentient, empathetic human, with the ability to guide, support and love other humans, and acting always for the greater good?

Seems to me you’ve got pretty solid potential as a wellbeing practitioner, if you can break into working with companies and organisations.

Here’s why:

• Employees are more stressed and anxious about the future than ever
• Employers need them to be happy, engaged and productive, more than ever
• There’ll be a huge demand for career realignment coaching to keep people useful and earning money
• Companies and organisations are increasingly creating budgets for the wellbeing of their workers and execs
• You can easily turn your existing skills and modalities to working with teams, leaders and businesses without much realignment

There’s never been a better time to start some corporate outreach, so I’ll leave you with a simple thought exercise: 

“Who do I know in a position of influence where significant numbers of people are employed?”

When you’ve made your list, pick up the phone, send emails or DMs offering to talk about making their lives easier.

Your life in the Age of AI could depend on it. 

Love you lots
Jonny

PS: We have openings for a handful of skilled and experienced wellbeing practitioners to join us in the CIB project in August.

Reply with “CIB” and I’ll fire you over a short doc explaining the application process.

“Poverty isn’t a disgrace, but not striving to overcome it is.”

I’m obsessed with exponentially growing my wealth from where I started – with nowt. Or at least, by most standards, with very little. My parents both worked hard all their lives, but left us nothing beyond our memories of their deep love and devotion to my brother and me.

We’re alive at the dawn of The Age Of AI – a point in history every bit as pivotal as the invention of the internet & social media – and this means it has literally never been easier to thrive with an online business.

And you know what the biggest opportunity is right now?

I’ll tell you, but first, let me frame your current, outdated reality.

For years now (I’m assuming) you’ve been solving a problem for your ideal client. Probably quite an important problem to them, and they’ve been paying you a little something in return.

So, here’s the next-level version of that, which will create the next-level version of YOU too:

Use AI to solve bigger, more complex problems for your ideal clients.   

• Go deeper into the first-principle causes of their challenges so they never recur
• Generate irresistible marketing messages so you captivate them from the get-go
• Create sales collateral instantly and spend the time you save on client delivery
• Build courses, ebooks and social posts in minutes and chill out way more
• Use automation tools to reach 10x more people than you could manually

Whatever you do, do something.

There is no longer an excuse for simply ending up where you started.

And now we’re deeply into the AI era, literally any facts about anything are only a few keystrokes away.

If that’s true, why would we expect to get paid for dispensing information?

This week alone, I’ve asked Google and ChatGPT the following thorny questions:

• Did Hitler have children?
• What’s the average weight of a beagle?
• Who sung the highest note, ever?
• Why is the ocean salty when the rivers that flow into it aren’t?
• How many vitamins are there?

All were answered rapidly and reasonably accurately, although there were a variety of possible options for one or two of them.

We don’t need people to give us information anymore.

Your clients certainly don’t want you feeding them information.

They want freedom from pain, stress and longing. They want happiness, health and abundance.

It’s your job to enable all that, and more.

Cut down on the info and tell stories of how you’ve helped others just like them, so they can see how you can help them too. 

Sure, 3 decades spent launching and selling my own businesses making over 8-figures in sales counts for something, but 6 years ago I was a rookie to social media, funnels, signature offers and all that clunky shizzle.

2018, I knew I needed to reinvent myself online, so I had a poke around some of the online “influencers” (lol) and didn’t like what I found…

• Extraordinary results claims – sometimes “guaranteed”!
• Scarcely believable timeframes – (7 days to killer abs, anyone!?)
• Noisy, annoying video sales pitches – stop shouting at me!
• Wealthy marketers shaming you for being broke
• Obviously fake backstories – (18 months from Nan’s basement to NYC penthouse!?)

…you can add a ton more of your own, right!?

And right there and then, I decided I hated marketing.

But you know the thing I hate most about sleazy, dumb marketing?

That highly polished sales process that sucks you in and forces you to SPEND MONEY.

Stuff that only works if you’re burning cash to get rolling…

🥴 $300/mo on ClickFunnels
🥴 $500/mo on ads
🥴 $500/mo on a junior agency clerk to run your ads
🥴 $5,000 – $10,000 on “coaching” to put the whole damn thing together

And the really bad news?

It’s probably not gonna work anyway.

REASON: They’re $$$ ahead of you.

And tactics that work when you’re in the X,000,000 club are irrelevant and useless when you’re just starting out.

Of course, those mega-marketers are still following the basic PRINCIPLES of client attraction.

They’re just needlessly and ruthlessly complicating it to keep you hooked in.

SO HERE’S THE NEWS: Ditch The Gurus

Learn the principles of client attraction. What I call The Three Pillars of Effortless Marketing.

I’ve laid them out on a simple cheat-sheet, and you can grab it FREE here, with my compliments.

Take a look and maybe you ain’t never gonna need no guru.*

Jonny

PS – *Before you mention it, that’s a triple negative, which makes it a positive, right?

I get that, so here’s an idea to try.

Remember that wonderful fictional line Conan Doyle used to solve his made-up mysteries?

“Eliminate the impossible, and what you’re left with is the answer.”

I use a similar process to streamline my business, save energy, and supercharge growth.

You see, getting more successful is easier if you eliminate the stuff that isn’t working.

If you STOP doing things:

a) That you don’t enjoy
b) That are creating no obvious benefits, and
c) That could be done by someone else anyway

Then what you’re left with is the answer. 

Where the question is:

“How can I fill my life with interesting, productive and rewarding work?”

And now you’ve got time to do more of that, your chances of success are amplified.

That’s not such a mystery after all, right? 

[I love acronyms, and this one’s a doozy – DAD.]

D:  Do it yourself – the kind of stuff only you can do

• Writing content (using ChatGPT for ideas is fine though)
• Starting conversations with people you’d like to help
• Sales calls – for a good while anyway
• Delivering your coaching/therapy – at least at first

A: Automation –  the things it’s safe to trust to software

• Calendar scheduling, like Calendly or YouCanBookMe
• Bulk mailing, if you have a list
• Thank you messages after they bought your stuff
• Session and event reminders

D: Delegation – tasks you don’t need to do yourself 

• Designing banners & logos
• Building websites
• Hooking up mailing lists and advanced automations
• Repetitive messaging to cold contacts

Important to remember: if you start out in business refusing to take responsibility for your outreach, you’ll fail. Crimes against start-up marketing include:

• Sticking a course up on Thinkific/Udemy etc and expecting people to magically buy it
• Hiring a VA to find leads and appointments on Facebook/LinkedIn
• Doing lazy-ass posts to your latest workshop/programme/course with a sign-up link
• Putting tickets on Eventbrite thinking people will see them and buy them

You get the idea – DAD’s the word…

Love you lots
Jonny

But, do you think anyone else might have?

The idea of someone hacking into your stuff is too horrendous to contemplate.

Yet, I wonder how hard YOUR passwords would be to guess.

Here are some password open-goals you might still be using:

• Password – please tell me you’re not using that, or P455word or P@ssw0rd. It’s not big, and it’s not clever.
• QWERTY or ASDFGH – hackers will love you!
• 123456 or 098765 – they’ve got your number, and it won’t end well
• YourName1 or BusinessName1 – come on, you can do better than that
• Date of birth – yeah, like they can’t find that!
• Common words – hackers have a list, and it’s bigger than yours.

If you’re even slightly guessable, start again, and make a crazy one. Actually, several different crazy ones.

Then, store them in a password depository like Dashlane.

To give you an idea, here’s the password to my website dashboard:

*jb&35″fLJ!xF^k?

Actually, it was, but I just changed it.

Can you guess the new one?

No, I thought not.

You can ask it questions, or set it tasks like “Write a poem in the style of Shakespeare about why life coaches are often broke”.

And it does what you ask.

It’s logical, readable, and spits out some genuinely good ideas.

It’s just a bit dry, vanilla almost.

And it sure as hell ain’t my voice, or yours, I suspect.

Have a root around and see what you think.

https://chat.openai.com/

THE biggest deal, in fact.

Mum and Dad would never let me down, it seemed. They’d read my mind, and satisfied my every desire.

They didn’t have a lot of spare cash, and only years later did I realise how LITTLE they really had.

And yet, by midday on the 25th December throughout my childhood, I’d be luxuriating in my pirate’s hoard of new stuff, with a warm glow inside that lasted weeks afterwards.

Another thing I remember is how there were two kinds of presents.

Big, expensive, “Main” presents which went under the tree, and “Stocking Fillers” which filled, well, a stocking on the fireplace.

Scalextric and oranges, respectively, probably.

They both gave me a warm glow, but the “Mains” just seemed more important and valuable.

And in your 21st-century expert business, it’s crucial you understand the important, valuable, Main things to focus on, and spend less time and energy on the Stocking Fillers.

MAINS:

• Clear focus on your ONE thing for your ONE ideal client
• Creating a value-packed signature programme that hits their spot every time
• Talking to someone who looks like your next ideal client, every day

STOCKING FILLERS:

• Updating your website
• Getting new gear – cameras, mics, offices etc
• 10,000 followers on every SM platform
• Building a complicated sales funnel
• Writing tons of online content for your fans to download

The stocking fillers are the things you wouldn’t miss if they weren’t there.

Christmas would still be Christmas without them, right?

Just don’t skimp on your mains.

Jonny

There are a few techy things you’d better master though, so your clients don’t think you’ve been living under a rock these last 10 years.

• A calendar scheduling tool so you’re not faffing around trying to negotiate meeting times
• A payment platform that accepts cards so you’re not faffing around sending invoices
• A Zoom account so you’re not faffing around with phone calls or Skype (LOL)

See the common thread?

Claiming “technophobia” as a virtue may feel like it’s letting you off the hook.

But your clients are going to get frustrated with your unnecessary faffing around, and assume the rest of your work is flawed too.

Love you lots
Jonny

PS: Once you’ve got the Tech Holy Trinity in place, you can start thinking about automation tools like email management, Messenger bots and landing page sequences. 

If you’d like to get the lowdown on all that (and more), join us today (Tuesday) on the Academy Secret Session at 14.00 UK. If you’re not a member yet, reply pronto with “ASS” and I’ll send you a link to put that right. 

Email open rates are plummeting and typically average around 20% at best.

That means at least 8 out of 10 of the people you send an email to never even open it, let alone read it or click anything.

But direct messages through FB Messenger – DMs – get opened and read by almost 90% of all recipients.

JHM’s wild and wonky bot is called Barry, obvs.

This little metal idiot sends regular notifications, reminders and offers to 1689 subscribers, as of today’s date.

Everyone loves Barry, and nobody whines when he squirts something awfully useful straight in their Messenger box.

This saves time, makes us more efficient and opens endless possibilities to build an automated marketing process for our business.

Now, we’re ready to show YOU how to do it for yourself.

Next Tuesday on the Academy Secret Session at 14.00 UK, you’ll get to hear Barry’s Auntie Fritha and his dad – me – laying out the end-to-end process for creating a Messenger bot of your own.

This is a CAA subscribers-only event, but for this week ONLY we’ll open the doors to a handful of JHM members to sit in, so long as you promise to be quiet and not heckle.

If you fancy grabbing one of the exclusive day-passes to the Academy and learn about what makes Barry tick, DM me with “Barry” and we’ll let you in. Maybe.

Love you lots
Jonny

PS: If you build a bot, you don’t get to call him Barry. Just no.

Their web-guy [like web-guys do] had missed all agreed deadlines and was now unresponsive.

Result: therapist focusing on that, and forgetting to talk to any prospects.

I bet you’ve been sidetracked more than once, and not just by a mismanaged web-project:

• Laptop issues
• Broadband not connected
• Tax returns to finish
• Business partner left
• Online banking glitches

I’ve heard them all, and experienced most of them.

And they’re just excuses.

One of the most successful coaches I know – and he’s been my coach too – doesn’t have a website or any social media profiles.

But you know what he does?

He talks to people who look like his ideal clients, day-in, day-out.

What’s really great about that is that it doesn’t rely on anyone or anything else.

It’s just focusing on the important stuff, always.

Jonny

In fact, it’s most likely an ACTUAL interruption.

That’s because you’re bound to be already doing something when my message arrives.

So, I work really hard to be clear, concise and useful in every interaction I instigate with you, by:

• Sharing an actionable insight
• Making an offer to help you
• Shining a light on something I know works
• Trying to make you laugh (that’s a toughie, but I keep trying)
• Keeping it brief

And it’s the same for all of us.

Anything YOU send will be interrupting someone, somehow.

The only thing that’s in your control is whether it’s a welcome interruption, or not.

Jonny

PS – This’ll interrupt you, but only a bit, and in a good way. I’ve got three more open slots this month for a FREE 15-minute micro-coaching call with me. First 3 to click get one.

150 years ago, Henry David Thoreau wrote,

The cost of a thing is the amount of what I will call life which is required to be exchanged for it, immediately or in the long run.

It’s now well understood that excessive screen-time is the thief of social interaction, wellness and leisure.

It saps energy, creativity and critically, your life.

Here’s some ideas that might help you slow, or even reverse that flow:

• Unsubscribe from almost everything. Not this, of course.
• Use devices for one purpose, and don’t sync them. eg – PC for work, phone for texts and calls, tablet for videos and music
• Stop tinkering with digital trivia, and employ technology only if there’s a massive transformational benefit from using it
• Leave your phone at home when you go out to socialise. Scary, but hey – you might get to talk to people
• Have books lying around where reading your phone is currently the default action – the loo, the bedroom, the lounge

As author Eric Barker says, you don’t pick up a hammer unless there’s a nail around.

Approach your digital tools with that in mind, and everything will get better.

Jonny

PS – If Facebook is a tool, your ideal clients are the nails. Let me show you how to bang them in. Sorry, crude analogy. 

Software that’ll do anything, everything and leave you to your four-hour work-week.

And yet.

You’re busier, more stressed and befuddled with tech.

Here are some questions to ask before you subscribe to the Next Big Tool:

• Will I see any real benefit from using this?
• What’s the time I’ll save if I use it?
• How many of the features will I ever use?
• Is there a simpler alternative? [HINT: there always is]
• How long will it take me to learn to use it?
• What’s the likely revenue return on the cost?
• Should I get someone else to handle the whole thing, tech and all?
• Will my clients see any benefit from me using this?

A tool isn’t useful if life was better without it. 

Jonny

PS – We’ll be talking tools (as well as strategies and tactics) at the Client Attraction Summit on the 22nd Nov. The final handful of tickets is about to disappear. Want one? 

• The factory worker sweats away his life-energy, and gets a dribble of cash in return
• The Uber-driver spends his irreplaceable time in a tin-box, moving people round the earth for pennies
• The barista grinds her beans for minimum wage, and has to do it all over again tomorrow
• The average business owner risks everything for tiny rewards and huge stress
• A man must break his back to earn his day of leisure, as McCartney wrote

But a transformation professional like you, you’re different.

You’re a firestarter, a multiplier, a world-changer.

Jonny

They go in a folder and I browse through it from time to time.

Something popped out today from my pal Paul Elliott, when he wrote:

“Isolation condemns talented people to limited achievements. If we were meant to work alone, we’d have been born on different planets…ideas exchange, staying out of overwhelm, allows you to 10x your income, your impact, and your fulfilment.”

I love that because it’s one of those obvious-but-not-obvious things that we don’t always pay enough attention to.

Forging strategic partnerships, building your team, choosing the right suppliers…all key ingredients of a successful practice.

So, how do you fancy learning some new stuff with other people just like you, facing the same challenges as you, and supporting each other as you grow? 

That’s at the heart of my Inner Circle, the brand-new members-only community launching next Thursday, the 6th September [My dear old mom’s birthday!].

In return for your monthly subscription, you’ll get all this…

1. Weekly exclusive Zoom sessions with me and other JHM Experts on Tuesdays @ 6pm UK
2. Access to the secret members-only Inner Circle Facebook Group
3. Action tasks and goal-setting after each session
4. 24/7 Messenger access to me and other JHM Experts
5. FREE hard copy of my book to your postal address

You can join the waitlist for the Inner Circle now, and you probably should, as the first 25 subscribers on Thursday morning will get 50% off monthly subscriptions FOREVER!

Reply with #ICwaitlist, and you’ll be on it. 

Yep you read it right.

>> Half-price founder memberships for the first 25 only. <<

Not $99, but $49.50 a month.

Or, to put it another way:

SAVE $49.50 A MONTH FOR LIFE! 

As Paul reminded me, we’re not meant to work alone.

Let’s get our heads together and build your glorious future.

Jonny

PS – If you skip straight to the PS, here’s the news – reply with #ICwaitlist and you’ll be in with a chance to score half-price-forever subscriptions to the Inner Circle.
PPS – Sorry if this one was a bit longer than normal. I’m more excited than an urban fox on a night when all the bins are out!

I say “talking”, as he was holidaying in his glorious French home where the internet is patchy, to say the least.

It was one of those conversations that brought to mind the first mobile phones back in the late 80s.

Lots of “Hellooo…can you hear me Steve?” and “Sorry I missed that…”

Not a good connection.

It got me thinking about the MVT – Minimum Viable Technology – you need to be a coach, therapist or consultant in the 21st century. 

• You don’t NEED a website. Some of the most successful coaches I know don’t have one.
• You don’t NEED any social media profiles, although a personal FB account might help show you’re not an alien!
• You don’t NEED email lists, funnels and sales pages.

No, the current-day MVT is simply a reliable internet connection, with enough bandwidth to hold video calls. 

You’ve got permission to grow a global business, right there.

Jonny

PS – Weekly video calls are at the heart of my NEW Inner Circle, launching on the 6th September. The first 25 to join will enjoy HALF-PRICE subscriptions, for life. Reply with #ICWaitlist and you’ll be in with a chance. 

• No mortgage
• Being retired
• Self-employed
• Unemployed
• Vast wealth
• Sleeping rough
• Divorced
• Outdoor running
• Learning to fly

For my guest on the Jonny Hates Marketing Show yesterday, freedom means being able to work from anywhere in the world, and travel at will.

It also means homeschooling his 3 kids, and creating recurring revenue from his global coaching business.

Check out Danny Clarke’s recipe for all that and the 4-hour work-week right here.

It might just be your kind of freedom too.

Jonny

So the question is, should you do this, and how?

Like many other aspects of self-promotion, the answer’s in the nuance. Building a tribe of raving fans is a wonderful asset – some might say essential – but there’s no need to be braggy about it.

Saying, “Look! Another client saying how amazing I am!” is one thing.

Another thing entirely is taking the opportunity to demonstrate social proof and remind potential future clients how they might benefit from working with you:

“I’m so excited that xxxxx got such a great result from our work together. If her experience resonates, let’s talk about how we could get the same for you.” 

That’s not bragging, it’s just giving us an insight into your world, your power and your value.

Jonny

PS – I’m happy to show-off how you can build a thriving Facebook Group in my FREE Masterclass on the 12th September. Full details here, but hurry! Limited places are available. 

If you’re working with advertising budgets, you’d better be making a return on your investment, right?

ROI is king, otherwise you are simply sponsoring Facebook/Google to get even richer.

But in a world Before Advertising, where your success comes from your organic reach, what do you measure?

You could – and maybe should – measure:

• Email open rates
• Click-through rates from emails and weblinks
• Post engagement
• Video views
• Podcast downloads

Here’s an even better analytic than any of those: ROT

Return
On
Time

Check out Jonny’s ROT formula:

>> Hours Spent On Organic Hustle x Desired Hourly Earnings / Actual Earnings In The Same Period <<

If the answer’s bigger than ONE, you have a negative ROT and might need to have a word with yourself.

Eek!

Jonny

Here’s a positive ROT – jump on my FREE Facebook Masterclass next Wednesday the 20th June and learn the secrets of a thriving Facebook Group like Jonny Hates Marketing.   

I’ve been playing with two recent inventions that made me ask, “what would my dad make of these?” He died only LAST YEAR, yet this stuff wasn’t even available to him back in “those” days.

Messenger bots and Flash Briefings are what I’m talking about, both amazing new tech and driven by artificial intelligence.

ARE WE DOOMED?

Someone posted (again!) today about the rise of the robots that are going to overrun mankind, and it reminded me of the Victorians who believed going fast on a train would kill you.

Robots, AI and digital tech are not:

• Taking our jobs
• Plotting against us
• Killing the art of conversation

They ARE:

• Making life easier
• Doing work you don’t have to
• Letting you create, thrive and shine

Don’t let anyone tell you otherwise. 

Jonny

1 – INCOME – This is directly linked to the number of offers you make to people who can afford to pay you what you’re worth. It’s as easy (and as hard!) as identifying your ideal clients and telling them how you can help them, regularly.

2 – FREEDOM – The permission to be where you want, whenever you want springs from your ability to set up a 21st century practice that doesn’t need YOU to be there, permanently in a specific location. Automation, delegation and abdication are the bywords that’ll gain you true freedom.

3 – CONTRIBUTION – Once you’ve attained “happiness-levels” of income and freedom, the icing on the cake is doing work that changes people’s lives, deeply and joyfully. Creating great results for your clients will spur you on to even greater heights of income and freedom, so this is probably the most important of the three steps.

As Ruffino reminds us, people all over the world need YOUR help, right now. They have nagging problems and burning desires that only YOU can solve or satisfy.

Remember the legendary Zig Ziglar? He had it right when he said:

You can get anything you want in life if you help enough other people get what they want.

How’s your happiness plan coming along?

Jonny

PS – If you haven’t booked a call with me yet, reply to this email and let me know what you’re stuck on. How can I help?
PPS – Creating Income, freedom and making a contribution are all keystones of The Client Attraction Blueprint, kicking off on the 24th April with 2 places still open. Check it out and we can talk about getting you onboard.

We talked about funnel hacking, which is the ultimate 21st century “not reinventing the wheel” strategy.

It’s also simpler than it sounds, and here’s what it means:

• Find a business that’s clearly doing well online
• Subscribe to their campaign – usually via email or Messenger Bot
• Save all the emails you get and landing pages you…err…land on
• Clone the format, layout, colours, button placements and tone-of-voice as accurately as you can, adapted for your product and offer
• Sit back and reap the rewards

And, it’s almost as simple as that.

I say almost, because the missing link is a little support from someone who knows what they’re doing.

Someone like Steve Smythe from YourFunnelCTO, a twenty-year veteran of digital marketing and a funnel-hacking maestro. 

Check out the amazing funnel we discussed – it’s a two-page campaign that generates over $400,000 a month in sales.

Now that’s worth hacking! 

Jonny

PS – Something else worth hacking (so I’m told) is my knowledge and experience when it comes to building a thriving Facebook Group. Now you can hack it for FREE in my Facebook Groups Masterclass on the 25th April from 1.00pm UK. This isn’t a webinar, it’s an interactive class where I’ll help you build your Facebook Group. Register here, but hurry, as places are strictly limited. 

It’s easy to think of them as a millennial invention, built digitally to ensure all your prospects and customers get regular emails, offers and information from you.

But all this old-fashioned everyday stuff gets you in somebody’s funnel, somewhere:

• Business Cards In A Bowl
• Clipboard-Jockey In The Street
• Loyalty Card At Your Supermarket
• Warranty Form Fill-Out
• Hotel Visitor Book

In fact, every time you offer your contact details in exchange for something, real or imagined, you’re in a funnel.

Why have marketers always done this?

Because funnels work.

A funnel is simply a way for an organisation to segment and communicate with its prospects and clients in a structured way, to improves sales.

If your funnel is puffing out black smoke, blocked or simply non-existent, Steve’s your man.

Jonny

PS – Be sure to watch the Jonny Hates Marketing Marketing Show next week for more great stuff on how to build and optimise your first funnel 

In fact, it’s more and more the only thing that is actually yours.

By which I mean ~

• Your Facebook profile, page or group isn’t yours
• Your Instagram account isn’t yours
• Your Twitter account isn’t yours
• Your LinkedIn contacts aren’t yours (although you can download their email addresses – for now)

They belong to the faceless monolithic corporations who run them.

On the other hand, your email list and the stuff you write and send out can’t be hijacked, banned or closed down by anybody.

Use social media to its fullest, of course.

But always respect, protect and nurture what’s truly yours at the same time.  

Jonny

Building and maximising business through email is one of the foundations of  The Success Project LIVE, my 12-week, small-group, high-attention programme starting soon. It’s for professional coaches, therapists, trainers and consultants who are serious about finding more of their ideal clients, more easily. Enrollment’s open for another couple of weeks, but it’s nearly full. Check out the details!

It’s called time-leverage, and from the outside it looks and feels like you actually MADE more time.

Here are the building-blocks to get you to that point:

• Stop doing non-essential stuff. You already know what that is, don’t you?
• Automate everything you can. The tools are easy to find
• Work with trainers and coaches so you don’t have to learn from YOUR mistakes
• Delegate whatever needs doing, but doesn’t need you doing it
• Create passive income from subscriptions to low/medium priced programmes
• Switch from 1-2-1 sessions to group programmes

None of those are difficult to put in place.

So, what’s stopping you?

Jonny

PS – Time-leverage is a foundation of everything we teach in The Success Project LIVE, my 12-week, small-group, high-attention programme starting soon. It’s for professional coaches, therapists, trainers and consultants who are serious about finding more of their ideal clients, more easily. Enrollment’s open for another couple of weeks, but it’s nearly full. Check out the details!

She reminded me of one of the Three Great Freedoms which a life as a successful coach, trainer, therapist or consultant can bring – LOCATION freedom*.

Jo’s running her coaching practice from Lima, Peru and has clients in the US, UK, Australia and all around Europe. By structuring her business for maximum flexibility, she’s realised that she doesn’t actually have to be ANYWHERE in particular. Just somewhere will do.

Working like this, using video smiles instead of sweaty handshakes, doesn’t mean you have to be a backpacking digital nomad – although you COULD be.

It just means you choose where you live, eat and sleep at any point in time.

Where would you be if you could work from anywhere in the world?  

Jonny

PS – *The other two Great Freedoms are TIME freedom and FINANCIAL freedom.
PPS – One of the things that’ll move you towards location freedom is an automated marketing machine. I’m running a 3-hour intensive to help you create just that on Jan 18th from 10am-1pm UK time. Hit REPLY and type Jan 18, then hit SEND and I’ll fire you the lowdown. Numbers limited to 10, and we’ve got 4 already. 

C: I can’t get my Buffer/Tweet Adder/ManyChat to automatically get potential clients contacting me.
A: Neither can anyone else, because that’s not the way the world works. Put some time into nurturing relationships, give value, and your clients will begin to announce themselves to you.

C: Nobody wants to buy my course, which I just spent 3 months creating.
A: Maybe you should have spent 3 months instead talking to your ideal clients and getting into their world of pain and desires. Then you could have built something they actually wanted.

C: My mate’s a coach, and he’s got three houses and two Mercs. Why haven’t I?
A: Not all coaches are successful, but some just work harder, smarter and/or get lucky. Stop comparing yourself to others and be the best version of yourself you can be.

C: Why do I keep getting asked for refunds?
A: Probably because you’re not listening. Ask everybody who wants their money back, why? Make a list of reasons and engineer them out of your business, one-by-one.

C: Why do I keep getting blocked on Facebook?
A: I’d answer that, but you’re blocked so I can’t see you.

To Be Continued…

Jonny

PS – Check out the new face of the FB Group. Waddya reckon?