Are you charging too much?

Well no, likely you’re not. 

In Paris last weekend, ordinary cafes asked me for €10 per cappuccino, and Nikes in the Champs-Élysées were twice the price I’d seen anywhere else.

People buy paper-clips from Tiffany’s for $1500, and tin cans from the same catalogue for $1,100.

$450 is the going rate for pre-dirtied jeans from Nieman Marcus, and you can even buy a burger for $6,000 at a Dutch cafe.

“Expensive” is a relative term, and it’s relative to the perceived exchange of value.

If you’re getting pushback from potential clients based on price, think about improving the value exchange. 

Once they realise they have to have what you’re offering, right here, right now – and they can only get it from you – your work is worth exponentially more.

You just need to make them see it. 

Love you lots
Jonny

PS: One place you’ll always be valued is in the world of corporate wellbeing consulting. Just a handful of lucrative engagements can make your whole year, every year.

Want to find out how? Type “corporate” and I’ll send you my free eBook all about it. 

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