Don’t give anyone your title

When somebody asked super-coach Rich Litvin if he told people he was a coach, he said:

“Almost never! Coaching is a tool, not a title.

Tell people about your clients. Tell them about the book you’re writing. Tell them about your counterintuitive beliefs. Sometimes you’re a consultant, sometimes you’re a coach, sometimes you’re a mentor, sometimes you’re a trusted advisor. Sometimes you’re a hybrid of all of them.”

There’s another reason I never tell anyone I’m “a coach” or “a consultant” or “a anything”.

That’s because nobody cares.

They want to know how you can help them, not what you think your job title is.

Next time someone asks what you do, practice your golden sentence:

“I help X to do Y so they can Z”

X is WHO you help
Y is WHAT with
Z is WHY it matters to them

Get your X,Y and Z so clear, concise and compelling that everyone goes, WOW! when they hear them.

Then you can call yourself whatever you want. 

Love you lots
Jonny

PS: You probably don’t need me to tell you I’m the founder of CIB Global, rapidly becoming the world’s #1 training and development community for skilled and experienced wellbeing practitioners wanting to get into corporate consulting.

If you think you’re ready, and you’re wondering how you could land lucrative contracts with companies and organisations in 2026, pop a few details on this form, and I’ll send you a complimentary copy of my comprehensive guide called “The Thriving Wellbeing Consultant” as a taster for what lies ahead in your life and business…