As it’s my birthday today, I’m going to pay it forward and give you a present.Â
It’s one of my most treasured archives of wisdom from a legendary copywriter, Gary Bencivenga.
He’s revered in our circles as one of the godfathers of content creation, and his maxims have become commandments for any of us looking to make an impact with our writing.
I’ll say no more, as I have plans, but here’s your gift:
Enjoy!
Love you lots
Jonny