I have a great piece in my archive about why some of the most talented people undervalue themselves.
In their head, they’re listening to an evil monkey whose job it is to sabotage their lives and keep them swimming in the dark pond of mediocrity with everyone else.
So they end up asking for too low a salary or charging fees a fraction of what they could.
The reasons for this strange behaviour are many, and include:
- Not realising how much they know, and how valuable it is to the rest of us
- Comparing themselves to others, whilst ignoring their completely different talents and journeys
- Ignoring positive feedback and focusing only on the naysayers
- Believing they’ve got to prove themselves further before charging or earning top dollar
- Nervous about “blowing the deal” by pricing themselves out of the market
If you’re reading this, I know you’re talented, ambitious, grounded and worth every penny.
Don’t let the evil monkey tell you otherwise.
See you around
Jonny
PS: If you’re in my Everyone Hates Marketing Facebook Group, head over and answer this one fun question.