Why being fed-up is good

Nothing changes until you’re deeply dissatisfied with where you are today.

Until it becomes literally unbearable to think your current situation can continue for a moment longer, nothing’s going to change.

I soldiered on for over a decade serving a rag-bag of cynical clients, systematically being overworked and underpaid, day by day.

But I didn’t stop it for years because I was only mildly unfulfilled.

I had a home, a car, the occasional holiday and a positive bank balance.

I brushed my lack of self esteem under the carpet of comfortable mediocrity.

Then one day, I woke up. I looked up at the impact and wealth being created by others at the top of their game. When it hit me how poorly I was living my life, I got fed up. Truly, madly fed up.

I threw everything up in the air, moved my family to a Mediterranean paradise and launched CIB Global. 

18 months in, I’m still fed up.

Just not so much, but it’s what’s driving me to the next level in 2026.

How fed up are you?

See you around,
Jonny

PS: The CIB Oompah-Loompas are putting the finishing touches to our all-new online course called the Corporate Consulting Launch Pack, which will get you your first (or next) lucrative corporate client within 90 days.

I’ll be releasing a few demo versions to waitlist members for test and feedback.

If you’d like one, type “waitlist” in response to this email, and I’ll make sure you’re on the list when it’s ready.