I meet many coaches and consultants who’ve written a book, or want to write one.
Here are 5 reasons why you shouldn’t:
1: You think you can earn a living from book sales
2: You think people will be queuing up to buy it
3: It’s easy to do on Amazon these days
4: Everybody else is doing one
5: You’ve always had it in you
The one GOOD reason to write a book?
It will strengthen and support your core message, adding authority and power to your brand.
Everything else is just detail.
Oh, did I mention not to expect to earn a living from book sales?