Super-coach Rich Litvin teaches the 4 keys to creating high-performing, high-ticket coaching or consulting clients:
1: Powerful people – surround yourself with your peers and superiors, not those further behind than you
2: Powerful language – what you say, you become. Talk like a leader, and your clients will see you as one
3: Powerful stories – develop accounts of your journey, so they’re a compelling and convincing narrative
4: Powerful coaching – develop world-class skills to attract world-class clients. Always be learning and improving
All this means one thing: you really need to be more than just the best at your job.
You also need to position yourself in a way that your potential clients immediately see your value, to them.
Each of those four keys is a positioning piece: how we perceive you when we first come across you.
Monday self test: what do people think when they see you for the first time?