The hard thing about clients

You might think that the hardest part of your job is to find solutions to your clients’ problems. 

But actually, that has to be the easy bit.

You’ve trained, studied, upskilled and practiced to the point where you can provide solutions in your sleep.

Trouble is, so can anyone else with similar skills and experience.

This means, if you want to be successful at attracting clients, you need to find an edge beyond simply claiming you have all the solutions. 

Can you guess what that is?

CLUE – it’s the bit that comes before the solution.

Yep – the problem.

Ground Zero in building a thriving business as a 21st century coach or consultant is learning to define the Big Expensive Problem (BEP) that your ideal client is suffering with.

So, have conversations, ask questions, run surveys…whatever you do, get to understand their problems.

Then, you can design all your posts, articles and emails to talk consistently about the BEP which matters most to your ICA.

When they see how well you’ve described their problem, they’ll know you get them, and they’ll believe you know how to solve it.

And solve it you will, as solutions are the easy part for you, right? 

Love you lots
Jonny