How to be authentic

Alex Hormozi, the guy who just sold $100M of books in one 90-minute webinar, has the best definition of authenticity I ever read: 

He says authenticity is:

“How you act when you have no risk of punishment.”

In other words, only when your public persona matches your private behaviour can you say you’re truly behaving authentically.

If you’re relaxed, kind and fun around your friends on a night out, don’t feel you have to be any more formal, tough or serious when you’re speaking with a potential client.

People can sense if you’re playing a role, and they’ll distrust you when there’s any sign of putting on a face for them.

Interestingly, as you build wealth and influence, you’ll have less risk of punishment. This means you’ve more scope to be as authentic as you like, which breeds even more success.

It’s a rolling snowball which you can start pushing today. 

Love you lots
Jonny

PS: Being authentic is essential if you’re to break into corporate wellbeing consulting. It’s also the most lucrative field for coaches and therapists right now. 

Reply with “authentic” and I’ll drop you some info across.