As recently as 2014, author Salim Ismail defined the concept of an MTP – a Massive Transformative Purpose that drives new-age businesses to extraordinary success.
In his book Exponential Organisations, he and others ranked the Fortune 100 companies by what they called their Exponential Quotient score.
An MTP is a highly aspirational tagline, a huge and audacious purpose statement. An example is Elon Musk’s visionary Space X project, where its MTP is the belief that humans must become a multi-planetary species if they are to survive.
That’s the very essence of an MTP, but let’s bring it down to earth.
Your business doesn’t have to be committed to literally saving mankind before you can define its MTP.
Many enlightened coaches and consultants just like you are building careers around eradicating failure, misery and ignorance, touching as many people as they can with their wisdom and compassion.
My MTP with the CIB Project is to transform the wellbeing of companies and organisations around the world, improving the lives of everyone connected with them.
What’s your MTP?
Love you lots
Jonny
PS: Want to be considered for a place in the CIB Project? We have three more places open for August. Tell us about yourself here, and we promise to respond to every application.