The other day, I had a well-qualified coach ask me “why is my content not being seen, read or engaged with?”
And if you’ve ever felt the same, it’s easy to blame the algorithm, the economy, or AI (lol).
But here’s a more likely truth:
1: You think you don’t have clients because people don’t understand what you do
2: So you’re creating a bunch of content to get them to understand
3: But the real problem is that your ICA doesn’t feel understood
4: So the more content you create about yourself and your process, the more it drives people away
What engages an audience is not the amount of information you give them, but the quality of attention you pay them.
Asking a simple question in the spirit of loving curiosity is a great way to do this.
Example:
I’ve been using my groundbreaking bladder-training therapy process on hundreds of clients since 2019.
vs
Isn’t it a pain having to get up in the night for a pee? How many times do you do that, on average?
Content creation is your demand for attention.
Audience engagement is giving your attention.
Stop trying to demand their attention.
Start giving them your attention.
Love you lots
Jonny
PS: One thing which requires your attention is landing a handful of lucrative corporate wellbeing engagements.
If you’re unsure how to pull that off, reply with “Wellbeing” and I’ll send you an eBook all about it, with my compliments.