The best marketers have realised that people prefer their transformations in two ways:
1: Quick
2: Easy
(Or 3: both)
That’s why we see slightly incredible claims like:
- Rock hard abs in 30 seconds a day with NO exercise!
- 6-figure coaching business in 3 months with NO audience!
- Eliminate stress overnight with this simple hack!
- Lose 30 pounds in 30 days without dieting!
- Speed-read a novel in 15 minutes this time next week!
etc etc.
And in your 21st century online coaching or consultancy business, you want to be emphasising the efficiency of your services.
So how about this, in response to a prospect telling you their biggest challenges?
“If we could work together for just a few weeks and make all that go away, would you be interested?”
Two words normally follow:
Hell. Yeah.
Love you lots
Jonny
PS: On the 9th June, I’m running my groundbreaking workshop all about how to get to “Hell Yeah!” from decision-makers in companies and organisations who need you, called “Thriving In Corporate Wellbeing” – [AKA – Tap Into The New Coaching Paradigm For 2025].
It’s FREE, but you’ll need to hit the registration link here: https://cib.global/ticw/