According to the good old Oxford Dictionary, a strategy is:
“…a plan of action designed to achieve an overall goal using specific means or resources.”
Here are some things that miss the mark, by that standard:
1: Relying on referrals – it’s not a plan of action you have any control over
2: Hoping your luck will change – good or bad, luck was never anything you designed
3: Trying to help the whole world – no means or resources could ever enable you to do that
In your 21st century coaching or consulting business, a viable strategy might look something like this:
“Start one conversation a day with someone who looks like your ideal client, and make an offer to help if you think you can.”
Whatever your overall goal, that has to move you a little closer to it, right?
Love you lots
Jonny
PS: On the 9th June, I’ll be running my groundbreaking workshop all about how to help specific companies and organisations who need you, called “Thriving In Corporate Wellbeing” – [AKA – Tap Into The New Coaching Paradigm For 2025].
It’s FREE, but you’ll need to hit the registration link here: https://cib.global/ticw/