If you’re struggling to get your potential clients to see the value in your work, maybe it’s time to go back to first principles.
As Author Evan Williams says:
“Take a human desire, preferably one that has been around for a really long time… identify that desire and use modern technology to take out steps.”
This is why we see smart folks making millions with offers like:
- Rock-Hard Abs In Seven Days (Yeah, right…lol)
- Eliminate back pain without toxic meds
- Cancel your gym membership – achieve Gladiator Fitness from home!
- Build your 6-figure coaching business with no sales calls
- The 5-second secret to hyper-productivity
Once basic needs for sustenance and shelter are met, people are looking to invest in two main areas:
1: Saving time
2: Making life simpler
If you can show how your work is fast and easy for them, it might just make your offer sell itself.
Love you lots
Jonny
PS: Week on Monday, the 28th April, I’ll be running my in-demand LIVE training called:
Five Steps to Lucrative Corporate Engagements
How Thriving Consultants Work Less & Earn More
It’s free to join, but you’ll need to register to get the Zoom deets. Sign-up page is on the way, so reply with “Five Steps” and I’ll make sure you get a link when it’s ready.