Writer Tim Denning makes a great point when he says:
“The path to mediocrity is *not* actively curating and therefore confusing people you meet with a broad approach to nothing.”
And all around our wonderful community, I spot coaches and therapists committing crimes against engagement:
🤯 Posting links to YouTube videos they watched at two in the morning and thought somebody might like
🤯 Copying memes from other people’s profiles where they might have meant something
🤯 Stealing posts that got engagement and thinking the same should work for them too
🤯 Dropping random photo collections (Does anybody open when they see +12?) with no context
🤯 Writing the first thing that comes into their heads without honing for rhyme or reason
🤯 Not editing for spelling, punctuation or grammar [This stuff still matters]
So take your time to write beautiful, original prose.
Craft your deepest thoughts and wisdom. Leave it sitting on the screen to age like a fine wine, then drink it in again.
Read it out loud – is it your voice you hear?
Ask: in my reader’s shoes, how would this leave me feeling?
In summary, resist the temptation to post any old shite that’s whirling around the trash-can of the internet.
Down that path lies obscurity and mediocrity, and I know you’re better than that.
Love you lots
Jonny
PS: Joining me and your 50 brilliant CIBlings in the CIB project, you’ll be escaping mediocrity as you change the world BIG-TIME with a handful of lucrative clients running companies and organisations at scale. We call it corporate consulting, and it’s easier to get into than you might imagine.
Wanna learn more? Reply with “CIB” and I’ll send you a short doc lifting the lid on how we’re doing it