Seth Godin on why choosing your ideal client is a core foundation of your business:
“The masses aren’t the point. They might be a welcome side-effect of your work, but to please the masses, you must pander to average.
Because mass means average.
On average, every population is dull, sanding off all the interesting edges, destroying energy, interest and possibility”
Take it from someone who’s been grappling with the challenges of marketing for most of his life:
“If you try and appeal to everyone, you’ll appeal to no-one.”
Between now and the end of the year, I’m going to be posing you questions which will guide you to making 2026 your best year ever.
Here’s today’s:
Who and where is your exceptional someone, longing to work with only you?
Love you lots
Jonny
PS: It could be your “exceptional someone” is a corporate leader. In that case, you’ll want to read this.