Actually, that’s just a fundamental misunderstanding of the world we live in.

There is so much wonder, awe and excitement to be had in every corner of our precious, miraculous lives.

In the second decade of the third millennium, everyone can find something to DO that’s endlessly captivating.

• Take chances
• Build a business
• Say “yes” more often
• Read more books
• Meet new people

Boredom is just doing the wrong things, over and over. 

Jonny

PS – I never get bored working with ideal clients every day. If you’d like learn how to do the same, I have space for TWO more FREE subscriber-only 44-minute coaching sessions this month, worth £199 each. If you fancy discovering how The Three Pillars of Effortless Marketing could apply to your business, book a chat today. My treat. 

He reminded me recently of one of the great truths of our existence:

“You can’t build a beautiful future if you haven’t worked through the burdens of your past.” 

Many things can weigh you down, forming baggage that you drag along from one year to the next:

• Resentment at what went wrong
• Feelings of inadequacy
• Cynicism borne from failure
• Offence at something somebody once said
• Replaying catastrophe

Everything you thought, felt and experienced to date CAN inform what happens from now.

But it doesn’t have to.

Today is a new day, and your chance to disconnect from what limited you yesterday.

Jonny

PS – I don’t want anything to limit your ability to build a thriving coaching practice, which is why I created the Client Attraction Blueprint, my small group intensive kicking off on the 30th May. Check it out here, and holler if you fancy it. 

He asked, how can anyone possibly have that many friends?

Thing is, FB has appropriated the “F” word when it really means “connections”.

Much though I appreciate, respect and value my gang of 4.6k, only about 20 are true friends, of course.

The rest are either people who’ve been attracted into my world, or those who I’ve selected as persons of interest.

As a coach, trainer or therapist, worthwhile connections present the potential for a mutual exchange of value.

And you can never have too much of that, can you?

Jonny

PS – My FREE Facebook Groups Masterclass represents a mutual exchange of value at the highest level. I get to show you how to build a thriving FB Group like Jonny Hates Marketing, and you pay me with your time and attention! No other payment needed. A few places left for the 23rd May, so hurry up and register! 

I’ve been involved with loads of ventures where we’ve grown as big as we could – or wanted to – and I just plain got bored.

But this one’s different.

Jonny Hates Marketing has a “whole nother” vibe to it, for me and hopefully for you too.

It feels like more of a passion project, a mission, than anything I’ve been involved with so far.

Why?

Because, as a coaches, we get to do something very special.

We change lives, one-by-one, and one-by-many. 

If you ever feel you’re flagging, losing energy or even inexplicably getting bored, don’t think about giving up.

Don’t squander this wonderful gift, and the chance to impact the lives of even more people.

Realign, reinvent and reset, by all means.

Just don’t exit.

You have an infinite range of options before you get to that one.

Jonny

PS – Let me guide you to a business you’ll never want to exit! My Client Attraction Blueprint will help you build a thriving practice that creates regular, scalable income forever. The last intake for Spring 2018 is open now and there are two places left. Click here for details.

• What do you mean by “big”?
• Big enough!
• The biggest in the world!
• What about stress?
• I can only handle so much business…

Then, my friend and sales-coach Jason Kannigan hit the nail on the head –

“Get a number, amigos…build to the plan and then expand the size of the plan. “As much money as I can get” is no target at all.”

BOOM!

In business, targets always need to be definable, measurable and achievable.

But first, targets need to EXIST! 

Why would a coaching business be any different?

Jonny

PS – My small-group, high-attention Client Attraction Blueprint programme should be a target for your business, and I’m kicking off the final Spring intake on the 30th May. Only a few places left, so register HERE now while you still can.  

As the warm spring sunshine streamed through the blinds into my apartment, I decided to play something. I often do, as there’s a grand piano in my lounge.

This time was different.

An unfamiliar voice in my head said, why not video it, and stream it live to the Jonny Hates Marketing FB Group? It was the voice of a dark monster, who’d clearly never heard of performance anxiety, keeping to the topic, or fear of looking stooopid.

Anyway, the monster won, and 3 minutes later, the phone’s on a tripod, I’m on my upholstered stool, and people are watching and listening to me banging out an 80s rock hit.

4 minutes later still, the phone’s in my pocket and I’m off to town.

Here’s the revelation:

Within 48 hours, 1300 people had watched the video, over 50 had commented and hundreds reacted.

Jeez! That made it my most-watched, most engaged live video so far, and that’s after a year of posting live shows at least twice a week.

One of three things just happened:

1. I’m a world-class piano player and dazzled everyone with my brilliance (Unlikely)
2. Music’s more interesting than coaching, even to coaches (Possible)
3. People like a 3D human story (Bingo!)

Yep, that’s the revelation.

Show us you’ve a human face, and we’ll love you forever!

Jonny

PS – Wait till they hear my bagpipe skills this week…
PPS – If you’re wondering how to build a thriving Facebook Group – with or without musical skills – jump on my FREE Facebook Group Masterclass LIVE on Wednesday the 23rd May at 13.00 UK. It’s like a webinar, but better, as it’s real and you can talk to me about your FB Group. Read what everyone’s saying about previous classes HERE and register – quick!
PPPS – If you’d like to watch my legendary live performance, it’s here.

“Good coaches act like they’ve come from your future, to help you evolve”.

BOOM!

In my past, I’ve suffered as much as anyone from the classic coaching dilemmas:

• Overwhelm from all the different marketing channels
• Despair when NO prospects have said YES for a while
• Wondering who I really am and and what I’m doing
• Questioning if I’m good enough
• Wasting time and money on tools and tactics that don’t work…

…and much, much more crazy stuff!

But, just because I did all that, doesn’t mean you have to.

In fact, BECAUSE I did all that, means absolutely that you DON’T have to! 

“Rites of passage” are a pretty medieval concept, just as “Serving your time” is a throwback to the apprenticeships of the Industrial Revolution.

Learning from others who are already where you want to get to is the simplest way to build your thriving practice.

That’s why I’ve come back from YOUR future to help you evolve, and get you to where I am and beyond!

There’s a new intake of my 12-week small group, high-attention programme open this month, and there are two places still left.

To learn more about how to leapfrog into your future today, take a look at the programme and click a link to chat with me about it:

www.thesuccessparty.com/client-attraction-blueprint/

Jonny

PS – I’m planning a summer break, so this could be your LAST CHANCE for a while to get on the Client Attraction Blueprint. Don’t miss it!

A whole box of tricks, in fact.

Selling coaching sessions, even in “packages”, makes the business of marketing your service much harder than it needs to be.

I recently wrote about the 10 reasons you need a signature programme, and here are the top three from that list:

1 – A programme gives you something tangible to sell. People like to buy products, not ideas.

2 – It’s easier to market and understand. “The Client Attraction Blueprint” is like labelling a tin “Beans”, whereas “Get coaching here!” is like labelling it “food”.

3 – Your ideal clients have common problems and desires. You can therefore deliver a great-value group programme, also massively scaling your income.

Here is the full list of the Ten Reasons You Need A Signature Programme – if you’ve already got one, feel free to post a link in the comments on FB! 

Jonny

That’s how long you’ll last if you stop breathing. 

And yet, we mostly leave that critical function to our subconscious brain, which triggers our diaphragm into action and keeps us on the right side of forever, for now.

The power of conscious breathing is clear and easy to demonstrate:

Do this now:

1. Breathe in for 3 seconds, as deep as you can
2. Hold for 1 second
3. Breathe out for 3 seconds
4. After 3 seconds, repeat
5. Do this 3 times

Wow!

Clarity, energy and power are 30 seconds away.

And that’s 150 seconds closer than death, so it’s not all bad news. 

This means I treat the reader’s time as more valuable than mine.

So, I don’t waste words.
I don’t waste attention.
I get to the point.
I edit out fluff.

That’s the best way to write, right?

Try it, and let me know how it works out.

Jonny

I’ve started to close my ears and eyes to many militant atheists, anti-smokers and vegans, for example.

That’s why it was so refreshing to meet the founder of Intelligent Eating, Adam Stevens yesterday on the Jonny Hates Marketing Marketing Show.

Adam’s been on a plant-based diet for years now, and shows others how to survive and thrive without killing animals.

Yet, he accepts that it’s almost impossible to be a strict vegan without making yourself (and everyone else) crazy.

He’s also a master social marketer, with huge, devoted following on Facebook.

By writing stuff which entertains, intrigues and engages, he’s able to reach far more people with his message than if he were ranting or lecturing. 

When Adam speaks, others listen.

Check out the show, where we talk cows, healthy eating and how to get hundreds of comments on a Facebook post. 

Jonny

PS – If you’ve got a compelling message to bring to the world, and you’d like to appear on a future show in Jonny Hates Marketing, reply to this email with “Show please!” and we’ll be in touch. 

Here’s how the BBC described the nasty mess:

“The Windrush generation settled legally in post-war Britain and automatically got the right-to-remain in the UK – but the UK government did not keep a record of everyone in that position. Some people who do not have the paperwork to prove they are in the UK legally have been detained, lost their jobs and denied access to medical care.”

This horrendous, callous treatment of ordinary people is another example of the increasing lack of kindness in modern society.

When we interact with friends, family, colleagues and clients, we should ask these questions:

• Are we treating them as we would want to be treated ourselves, given a similar situation?
• Have we checked all the facts which led us to now behave in a certain way?
• Before sanctions or punishments are meted out, are there any other more palatable measures which would achieve the same result?
• What’s the kindest way of responding to a particular problem?
• How important or necessary is it that we react at all to the circumstances before us?

Our government – any government – has more pressing problems which it should have been dealing with yesterday, rather than this expressly shameful matter.

My quest is to bring more understanding, clarity and calm to the world through coaching, and through helping others to coach in the same way.

That’s why this week is Kindness Week in the Jonny Hates Marketing Facebook Group.

Pop over there and post, comment and react about how you’re helping the world to become a little kinder.  

Jonny

PS – My kindness to you today is a FREE invite to my Facebook Group Masterclass on the 23rd May at 13.00 UK. It’s a LIVE, interactive session where I’ll be showing you all the secrets I use to build a thriving community that engages all my ideal clients. Register here, but hurry – limited spaces!

Listening to comedian Michelle Wolf “roasting” the 45th POTUS and his press secretary last week, I felt a little sad.

Not for Mr Trump – he gives as bad as he gets – but for a world where it’s seemingly ok to be as rude and personally offensive as you want about anybody, anytime.

I’d rather conform to the old adage:

“If you haven’t got anything nice to say, keep quiet” 

Of course, “nice” can mean a variety of things:

• Constructively critical
• Complimentary
• Saving a friend from a bad decision
• Motivational
• Uplifting
• Loving

And, just like anger harms the angry more than the victim, wanton rudeness says more about the issuer than the receiver.

That’s why I’ve declared this “Kindness Week” in the Jonny Hates Marketing Facebook Group.

Let’s go all out to praise, encourage and promote anything and anyone that’s struck a chord with us, shall we?

Who knows, it might catch on. 

Jonny

PS – I’m getting started by praising my friend Adam Stevens, who’s overcome adversity and all kinds of challenges to build his own thriving health practice. He’s my guest on the Jonny Hates Marketing Marketing Show on Tuesday the 1st May 2018 at 4PM UK. Don’t miss it!

That’s without mentioning all the usual moans about the mythical Facebook “algorithm” and how it keeps moving the goalposts for us marketers.

Even I sometimes wonder if the FB bubble will burst, and we’ll be back to where we were BF (Before Facebook).

Right now though, here’s why you need to go full steam into a deep, meaningful relationship with the platform from Menlo Park, CA:

• Facebook has changed the world, and for the better
• You can find ALL the ideal clients you’ll ever need 100x easier than you could before, and THEY can find you too
• An hour a day spreading your message in Facebook Groups replaces weeks of campaigning in traditional ways
• My so-called “personal data” is being used to filter out stuff that won’t interest me, and notify me of stuff that will, saving me time
• All this is FREE!!!

If you’d like a list of another 20 reasons why FB should be embraced, not feared, let me know and I’ll show you the rest.

Meanwhile, stop whining and stroke the mane of this astounding gift-horse, while you still can.

Jonny

PS – If you want to learn how to turn a Facebook Group into a rampant lead machine like Jonny Hates Marketing, jump on my FREE Masterclass on the 23rd May. It’s not a webinar, it’s interactive on ZOOM and you’ll be learning everything I know. Register here for full info, but hurry. These classes always fill up fast and last month’s was a bunfight for places.   

• If you aim to write a book, start by writing profusely, from today. I write daily (you’re reading it!) and Jamie published a weekly column for years before he published his first book.
• Jamie spent months writing a book which he subsequently binned, and started again from scratch.
• Don’t write a book to get famous, to build authority, or to make a chunky business card. Write because you’ve got something important, unmissable and bursting to be said.
• With the tools at our disposal today, it’s easier than ever to get your book written, edited, designed, promoted and published.
• Generate a buzz for your book, end-to-end across your tribe of followers. They’ll propel you to bestseller status if you treat them well.

We also talked about the ONE thing that’ll have a transformational impact on your life, right now.

And Jamie called me out…gently.

Check out the show – essential listening if you feel you might have a book in you.  

Jonny

PS – My first book, Jonny Hates Marketing – (99 Ways To Get Your Ideal Clients Chasing You Without Spending A Penny On Advertising, Working Like A Dog Or Losing Your Mind) is published on the 30th May 2018. If you fancy an advance paperback copy FREE in return for an Amazon review, click this link, comment “Book Please Jonny” and I’ll send you one.  

In fact, everything comes down to choice, given that other people choose different, more successful paths, and others still choose less successful paths than you.

Here are just a few things you can choose, right now:

• Whether to be productive, or just busy
• How much work to take on yourself before you outsource or automate
• To say yes or no to a less-than-ideal client
• How long to wait before you take action
• Where you work, and how long
• How much to charge your next client
• Whether to only do work you enjoy, or to do it anyway for the money

I’m in a mood to list 100 things or more, but I don’t have time, and you don’t have time to read it.

Anyway, you get the idea.

What big choice could you make today that would transform your life and/or your business, on the spot?

Jonny

PS – Later today in Jonny Hates Marketing we’ve got best-selling author and coach Jamie Smart LIVE in the Jonny Hates Marketing Facebook Group. Tune in at 4pm UK to learn how to write and publish books, and discover the NUMBER ONE secret that’s holding you back in your coaching practice. 

LinkedIn On Fire!

English LinkedIn expert Jill Chitty literally shows Jonny how to optimise his profile page, live on air.

You’ll get all this and more from LinkedIn on Fire with Jonny and Jill:

• Why you shouldn’t ignore LinkedIn in favour of more “fashionable” social media
• The ONE key thing that will get you found “organically” by your ideal clients
• How to leapfrog your competition by working the LinkedIn algorithm to your advantage
• How a travel agent made £20k + extra revenue in just 3 weeks from one tiny change
• Why your optimised LinkedIn profile is a true Effortless Marketing channel

Get your FREE LinkedIn profile review from Grow@JillChitty.co.uk

Jonny and Joe talk about:

• What WILL save your business
• Why B2B and B2C are outdated and useless acronyms
• Why TOP is an acronym that ALWAYS works
• Why a nice bowl makes sauce taste better
• Why you don’t have to READ books to WRITE books

Joe’s got it licked, and so will you if you stick this in your ears for 29 gripping minutes.

Using the full gamut of modern technology – microphones, headphones and a very long cable, Jonny connects his voice in the UK to the ears of Yayati in Gujurat, who does the same back, in real-time and without delay. Amazing.

Listen in wonder as the lads discuss:

• Why a ridiculous question can get a ridiculously big result
• How to open the Aladdin’s Cave on your doorstep
• When family ties proved a simple way to more clients
• Why a local business still works in the age of globalisation
• What a chilled-out person REALLY sounds like

BONUS: Free ten-minute LIVE meditation, with actual meditation music and stuff.

Jonny Hates Marketing, but he loves a live link to India.

Season 1 Episode 1 of the soon-to-be-legendary Jonny Hates Marketing Show features more hot tips than you can shake a stick at, more revelations than a Bible class in Kansas, and more insights than a weekend with Tony Robbins.

JHMS host and Effortless Marketing™ proponent Jonny Cooper hangs out with guest Scotty Doucet, Canadian entrepreneur and founder of Podcast Bay, currently the hottest real estate in the podcast world.

The lads discuss:

• The dumbest marketing ideas they’ve seen this month
• How Jonny busted two copycat online courses
• Why snake-oil salesmen are hiding on the internet
• When pregnancy scans and music promotions are incompatible
• Why most online marketing sucks, anyway
• Some smart stuff you should be doing, right now

Plus they laugh, quite a lot actually.

Jonny Hates Marketing and so will you, after this.

There are all these ‘tests’ all over the place… what kind of person are you? How do you act in such-and-such situation?

One of the most well-known is probably Meyers-Briggs, and there is an excellent rendition of the test (with seriously good reporting, all for free) at:

16personalities.com

(even if you think you know your Meyer-Briggs type, it’s well worth checking it out)

I’m not affiliated with the site in any way – I just did the test myself not long ago and when I read the report I felt like they’d been following me around for the past 10 years!

It’d be great to hear how you get on with the test, and how accurate you feel the results are…

Author: Stuart Carter

“Success is the sum of many small actions, repeated daily”

In the fitness arena, that means a bunch of reps in a bunch of sets in a bunch of routines.

Applied to business and self-development, Robin Sharma says it best:

“Your days are your life in miniature”

You might remember Dave Brailsford as the guy who transformed British cycling. He came in recognising that nobody, no team, could suddenly leapfrog the competition and win everything overnight.

Instead he looked for “the aggregation of marginal gains.” His belief was that if he improved every area related to cycling by just 1 percent, then those small gains would add up to remarkable results.

So, he optimised the nutrition of riders, their weekly training program, the ergonomics of the bike seat, and the weight of the tires. Then he searched for the pillow that offered the best sleep, the most effective type of massage gel, and he taught riders the best way to wash their hands to avoid infection.

He looked for 1 percent improvements everywhere.

Result: Two straight Tour de France victories and 70% of the cycling gold medals at London 2012!

What all this means to you is that grandiose goals are great – and necessary – but it’s the single, granular improvements that will inch you towards them.

If you can be even 1% better today than you were yesterday, it’ll add up to something amazing.

Author: Jonny | More Than 1% here!

“A while ago I was in a gallery, and mentioned to the assistant.

“Yeah… we’re kind of looking for something to go above the fireplace. We’re not super-happy with the picture that’s there at the moment. It’s ok, but it’s not brilliant…”

Her advice was swiftly given…

“When you get home, take the picture down straight away. Create a vacuum, and it will be filled.”

And she was right. With the big blank space staring at us it was a matter of days before the perfect inspiration struck.

The same is true in everything. We put up with ‘adequate’ because it’s there. It’s easy. It doesn’t need thinking about.

But when we discard the ‘adequate’, it makes room for the great.”

Think about which of your habits, products, colleagues and customers are performing a merely “adequate” role in your life and business right now.

Maybe you’re better off with a vacuum instead of the space they’re taking up.

Author: Stuart Carter | He’s a TSP Mastermind!

He wasn’t literally saying that 80% of anything happens to or is caused by 20% of the players. He was describing the idea that the majority of rewards go to a minority of participants in any field.

There’s a winner-takes-all aspect to much of human endeavour, and here’s how that holds true in your life and business:

• Any achievement – writing a best-selling book, scoring a high-paying job, becoming known as an authority – makes further achievement more likely
• Your success is affected by limits of customer attention, spending capability and their desire for action. Capture that once and you will likely do it again and again.
• You don’t have to crush the competition for your audience. When 10 companies pitch for a job, only one gets it. Being 1% better gets 100% of the result.
• People and businesses who are consistently 1% better will dominate their respective fields.
• Your 1% edge comes from being unafraid to take risks, from being original and grabbing our attention with your fantastic creations.

Don’t envy the 1%. BE the 1%.

Author: Jonny | Here’s how to join the 1%

But there is a way to turn chance encounters into chances to impress, using a SMART approach to business cards:

SEVERAL different cards – one for each type of prospect and their needs
MARKET your product or services on your card – not just your phone number
ADD a link for them to download something free but valuable
REPLY to every card you get given with a call, within a week
TELL them you’re going to get back in touch, and why

Finally, don’t pile them up on your desk, gathering dust. As everyone knows, piles are a distracting pain in the **s.

Adapted from an original post by Jill Chitty

And yet the only way you will achieve anything of note is to cast away from your old, non-productive habits and set course to your bountiful future with a new mindset.

The Space Shuttle uses more fuel in the first 60 seconds than it does in all its orbits after that. Why? It has to escape the gravitational forces holding it down to earth.

The pull you feel from your current habits is strong and hard to break away from, but once you reach escape velocity it gets easier, if sometimes a little messy.

And orbiting in the infinite space of new thoughts, new habits and new outcomes is worth every pound of fuel you used to start with.

Author: Ellen Kay | Join the Party!

“I’d never spend £400 on a pair of glasses”, say the optical sales staff. And so they put up resistance on behalf of the client.

They never once think that the client might love the opportunity of spending £400 on a pair of glasses.

We all spend smart money and we all spend stupid money, and most importantly we all get the choice of what to spend it on.

Just for fun, price one of your products extravagantly expensively and see who wants to buy it.

You might be surprised at how many customers are delighted with the value you’re offering.

Based on a post by Stuart Carter | stuartcarter.co.uk

Frustrated Business Owner (FBO): “We’ve been let down by the bank and haven’t got the funding we were expecting.”

Me: “What’s happened?”

FBO: “We’ve been waiting months for the bank to come back and approve our funding, and now it’s causing us cash flow problems so we can’t move forward.”

Me: “How much do you need, what do you need it for and when do you need it? Who else have you approached?”

FBO: “We needed £50k and we needed it two months ago…we didn’t approach anyone else!

If your business needs money, get more than one option lined up and work them simultaneously, not consecutively! Banks should never be your last resort, no matter how great your relationship is. It may be the right offer for you, but make sure you have the time to wait for a decision.

If time is an issue, there’s a huge alternative finance market out there with flexible and innovative funders who can turn things around really quickly.

Never let the banks forget it’s you not them that’s driving your business.

Author: Susan Banfield | http://www.businessangelfinance.co.uk

Join TheSuccessParty FB Group for more from Susan and other TSP Masterminds

So why do so many people do wrong, or evil? Or drift? Or get addicted?

Because their “right thing” is being filtered through:

• Their Blueprint – what they’ve learnt in their upbringing
• Their Environment – the external pressures placed on us
• Their Ego – who they believe themselves to be

If we transcend our Blueprint, Environment and Ego, we can make better decisions that benefit all humankind instead of serving our prejudices and fears.

Will we commit to doing what’s right? Not just what’s right for us, right now?

The post Everybody Is Doing The Right Thing appeared first on Stuart Carter – The 80/20 Guy.

Join TheSuccessParty FB Group for more from Stuart and other TSP Masterminds

– Olympia LePoint

 Many people want to accomplish their great life mission, but fear debilitates them. In each challenge, fear can potentially stop you from reaching your personal success.

This mental block forces your brain to shut off the operation in your frontal brain lobes, leaving you unable to solve problems.

This is particularly pertinent if you’re considering switching your business model to recurring revenue through subscriptions, as this involves a seismic shift in mindset, replacing old, now-redundant habits with vibrant new ones.

Do you have fears that are holding you back personally? Do you have fears that are holding you back professionally?

Would you like to know how to change that feeling of fear into a positive emotion?

Watch the TED talk here:

https://m.youtube.com/watch?v=1PV7Hy_8fhA

Author: Ellen Kay : Let’s help rewire YOUR fears!