Don’t cling to a mistake just because you spent a lot of time making it. 

And in your 21st century coaching or therapy business, this might mean:

1: Dumping your massive magnum opus of a downloadable course that nobody ever bought
2: Rethinking your favourite client avatar if you can’t find enough of them to make a living
3: Resetting your branding and messaging that’s attracting nobody to your community
4: Closing down your big, expensive office/clinic/studio and delivering your work online
5: Turning away from those who don’t believe in you, support you or energise you

In summary, the past is done and irretrievable.

All you can do is work in the present to change your future.

Jonny

“Every action you take is a vote for the type of person you wish to become.”

And that’s such a simple way to think about whether you are being useful, or just keeping busy.

Think of the person you’d like to be in 5 years’ time, and ask:

• Am I reacting like they would to this event?
• If I do it this way, will I ever become like them?
• If not this, what would they be doing right now?
• Does doing this make me feel like I am that person already?
• What needs to happen for me to become that person by that time?

It’s your duty to support a viable candidate.

Don’t waste your vote.

Jonny

PS – Thanks for your submissions for future DBTs. We’ve had over 40 great pieces, and we’ll be selecting the best in the next couple of days. Watch this space! 

• It makes it harder for you to stand out
• It gives your clients alternative choices to you
• It forces you to lower your prices

What if none of that were true?

Maybe this is what competition really means:

• It creates a market so people understand what you’re offering
• It helps clients to shop around and appreciate how great YOUR offer truly is
• It enables you to charge based on the exceptional results you offer compared to others

If you’re worried about your competition, imagine how THEY feel about you. 

Jonny

PS – My CAB programme really has no competition. It’s the ONLY way to access all of my teachings in one 12-week package. Check it out here, for January intake.

You become a target when you raise your head above the parapet, and it’s a target that gets bigger and easier to hit, the further you rise.

So what to do?

The next time you get flamed online consider these before you respond:

1: Do they have an emotional stake in what you do, or are they just outsiders looking in?
If the former, they may be genuinely concerned about you and may be worth listening to. If the latter, ignore them and move on.

2: Remember that all criticism is about the critic, not about you.
You know nothing about their journey, and that’s mostly what’s caused their reaction

There’s a vanishingly small chance you’ll change anyone’s position in an online argument these days, so best just remember the golden rule of “Social” Media:

Don’t feed the trolls. 

Jonny

PS – It’s the final day of #ConversationWeek in JHM, and I’ve finally lost my marbles. I think you’d like to see this. 

We are all consumers – it’s effortless. It’s much harder to be a creator, which is why not everyone takes the trouble.

Your importance and impact is defined by how much value you create, never by how much you consume.

Creating something so compelling, so irresistible that we all want to consume it is one of the key markers of a successful life.

Nobody remembers the consumer, but the creator’s legacy lives forever.

Get started on your beautiful creation right away. Consumers around the world are waiting.

[Postscript: creating something of universal appeal usually gives you more leverage as a consumer too, if that’s your thing.]

Author: Jonny Cooper | Join the Group today!

1. You must listen to everyone’s opinion.
2. You need more friends/followers/”likes” first.
3. You should try to appeal to the widest possible audience.
4. It’s essential to give away your best work before you ask for money.
5. You have to include all your knowledge, skills and teachings in this one feature-laden product.

The one true myth:

A simple, single-topic offer launched with passion and vigour today always beats waiting till your perfect, wrinkle-free, all-consuming creation is ready.

[Note: it’ll never be ready]

Author: Jonny Cooper | Join the Group!

• Financial Freedom: regularly creating more income than you choose to spend.
• Time Freedom: from choosing when you work, and when you don’t.
• Location Freedom: from being able to work anywhere in the world you choose.

All those freedoms come as part of the package when you build your own recurring revenue business. Enduring and predictable wealth, a four-hour work week and a life of travel and mobility are all on the agenda once you get your customers to pay you with regular subscriptions.

All that’s needed is for you to decide that it’s not acceptable to be struggling for one-off sales and working morning till night in the same stuffy office.

Then choose to do it all differently.

Your choices, your freedoms.

Author: Jonny Cooper | Join the Group!

– Olympia LePoint

 Many people want to accomplish their great life mission, but fear debilitates them. In each challenge, fear can potentially stop you from reaching your personal success.

This mental block forces your brain to shut off the operation in your frontal brain lobes, leaving you unable to solve problems.

This is particularly pertinent if you’re considering switching your business model to recurring revenue through subscriptions, as this involves a seismic shift in mindset, replacing old, now-redundant habits with vibrant new ones.

Do you have fears that are holding you back personally? Do you have fears that are holding you back professionally?

Would you like to know how to change that feeling of fear into a positive emotion?

Watch the TED talk here:

https://m.youtube.com/watch?v=1PV7Hy_8fhA

Author: Ellen Kay : Let’s help rewire YOUR fears!