Don’t cling to a mistake just because you spent a lot of time making it. 

And in your 21st century coaching or therapy business, this might mean:

1: Dumping your massive magnum opus of a downloadable course that nobody ever bought
2: Rethinking your favourite client avatar if you can’t find enough of them to make a living
3: Resetting your branding and messaging that’s attracting nobody to your community
4: Closing down your big, expensive office/clinic/studio and delivering your work online
5: Turning away from those who don’t believe in you, support you or energise you

In summary, the past is done and irretrievable.

All you can do is work in the present to change your future.

Jonny

• It makes it harder for you to stand out
• It gives your clients alternative choices to you
• It forces you to lower your prices

What if none of that were true?

Maybe this is what competition really means:

• It creates a market so people understand what you’re offering
• It helps clients to shop around and appreciate how great YOUR offer truly is
• It enables you to charge based on the exceptional results you offer compared to others

If you’re worried about your competition, imagine how THEY feel about you. 

Jonny

PS – My CAB programme really has no competition. It’s the ONLY way to access all of my teachings in one 12-week package. Check it out here, for January intake.

15 things you could do instead…

1. Interact with the people around you.
2. Phone a relative.
3. Plot your escape from a life situation that you hate being in.
4. Draw, paint or doodle.
5. Start that thing you’ve been putting off.
6. Absolutely nothing.
7. Catch up with an old friend.
8. Revitalise that old hobby you loved doing.
9. Learn something.
10. Contribute time to a cause.
11. Look around you and realise how lucky you are.
12. Look around you and fix the most annoying thing.
13. Breathe. Really breathe.
14. Write a page of your book.
15. Do something that makes your life or business 1{87a57dffff3f15402708bd6d4fa6cb73125da737a01ee576ca36cfcfa083af5b} better.

Author: Stuart Carter https://www.stuartcarter.co.uk/put-social-media-down/

With that in mind, you’d better work on these 7 elements of a great voice:

Register – We vote for politicians with lower voices – (applies especially to women)
Timbre – Rich is better. Think Anthony Hopkins vs Russell Brand
Prosody – Horrible end of the sentence going up?
Pace – Slow down – you babble, you lose.
Silence – Can be very powerful
Pitch – The higher you go, the angrier you sound!
Volume – Shouting all the time = Sodcasting. Speak softly but make a big noise.

Pick up your mobile right now and talk to the voice recorder for 30 seconds on your favourite subject.

Play it back.

How did you sound?

Author: Jonny | Join the Group!

Nobody expects perfect, and in any case everyone’s definition of perfect is different.

By definition, if the hardest part is getting started, it gets easier after that. Smart folks like Nike’s ad team, Richard Branson and many others have given us this good stuff:

“Just do it”
“Screw it, let’s do it”
“JFDI”

Once you’re underway, anything you’ve done can be tested, adjusted, tweaked or plain rebuilt to get it working better and better.

Ready. Fire. Aim.

1. You must listen to everyone’s opinion.
2. You need more friends/followers/”likes” first.
3. You should try to appeal to the widest possible audience.
4. It’s essential to give away your best work before you ask for money.
5. You have to include all your knowledge, skills and teachings in this one feature-laden product.

The one true myth:

A simple, single-topic offer launched with passion and vigour today always beats waiting till your perfect, wrinkle-free, all-consuming creation is ready.

[Note: it’ll never be ready]

Author: Jonny Cooper | Join the Group!

• Financial Freedom: regularly creating more income than you choose to spend.
• Time Freedom: from choosing when you work, and when you don’t.
• Location Freedom: from being able to work anywhere in the world you choose.

All those freedoms come as part of the package when you build your own recurring revenue business. Enduring and predictable wealth, a four-hour work week and a life of travel and mobility are all on the agenda once you get your customers to pay you with regular subscriptions.

All that’s needed is for you to decide that it’s not acceptable to be struggling for one-off sales and working morning till night in the same stuffy office.

Then choose to do it all differently.

Your choices, your freedoms.

Author: Jonny Cooper | Join the Group!

– Olympia LePoint

 Many people want to accomplish their great life mission, but fear debilitates them. In each challenge, fear can potentially stop you from reaching your personal success.

This mental block forces your brain to shut off the operation in your frontal brain lobes, leaving you unable to solve problems.

This is particularly pertinent if you’re considering switching your business model to recurring revenue through subscriptions, as this involves a seismic shift in mindset, replacing old, now-redundant habits with vibrant new ones.

Do you have fears that are holding you back personally? Do you have fears that are holding you back professionally?

Would you like to know how to change that feeling of fear into a positive emotion?

Watch the TED talk here:

https://m.youtube.com/watch?v=1PV7Hy_8fhA

Author: Ellen Kay : Let’s help rewire YOUR fears!